Jan 2026 — Present
Assistant Manager
Nanyang Educational Consultancy LLP
Current
I plan and run digital marketing campaigns, and I build the websites and landing pages they point to. Ads, SEO, ecommerce, and the sites behind them — for brands across electronics, healthcare, beauty, and education. AI tools are already part of how I do this work day to day, from research to execution.
Two modules, one operator
Hands-on digital marketing across agency and in-house roles — planning, running, and reporting on campaigns that were judged on real numbers.
The build side — landing pages made for a specific campaign, full site builds, and the ongoing upkeep most marketers hand off to someone else.
Track record
Range
Singapore smart home & electronics brand. Ads management and ecommerce marketing.
Korean skin & beauty clinic in Singapore. Marketing support for a multi-outlet aesthetics business.
Diagnostic & rapid test kit supplier. Site designed and built from the ground up.
7-day GP clinic. Site designed and built from the ground up.
Tuition centre network. SEO management, promotional landing pages, and ongoing site management.
Ways to work together
Ongoing campaign management across paid social and search, plus SEO audits and keyword tracking to keep organic traffic moving.
A new site built from scratch, or campaign-specific landing pages designed to convert a specific audience.
Ongoing upkeep — content updates, fixes, and small builds — for a site that already exists but needs someone minding it.
What's next
Everything above is delivered work. What I'm building toward now is applying that same hands-on approach to AI — helping Singapore SMEs use AI for the marketing and operations problems I've already spent years solving manually, rather than selling them a generic AI package.
Early days on this front. If you're a business owner curious about what AI could realistically do for your marketing or operations, I'd rather have that conversation honestly than pretend it's a finished offering.